I integrate AI and automation where they remove friction from a concrete process. Before selecting a model or tool, I separate tasks that need reasoning from those better solved with reliable rules. This creates systems that are useful, controllable and sustainable.
Your team repeats classification, research, summarisation or content preparation tasks.
Information is manually moved between tools, spreadsheets, email and business systems.
You want to add AI capabilities to an existing product without losing control of the output.
Possible solutions
Workflow analysis and an estimate of where automation creates practical value.
Internal assistants, company knowledge retrieval and human-approval workflows.
LLM integrations, API orchestration and automations across existing tools.
Evaluations, error tracking and fallback rules for uncertain cases.
PROCESS
A pragmatic approach to AI
01
Measure the starting point
We define the current process in terms of time, quality and risk so that improvement can be verified.
02
Choose the level of autonomy
Not everything needs to become an agent: we distinguish rules, suggestions and actions requiring approval.
03
Design controls
Structured inputs, evaluations and fallbacks make behaviour observable and more predictable.
04
Fit the real workflow
The solution should enter the existing tools and responsibilities instead of creating a parallel process.
FAQ
Common questions
Do we really need an AI agent?
Not always. A combination of traditional automation and AI in well-defined steps is often more reliable and less expensive.
How do you limit incorrect output?
With selected data, structured outputs, evaluations, confidence thresholds and human approval for sensitive steps.
THE PATH
From idea to product, one step at a time.
01
Idea
The problem to solve.
02
Discovery
Users, goals and priorities.
03
Architecture
The technical plan to build.
04
MVP
The first usable version.
05
Launch
The product in production.
06
Iterate
Feedback and new features.
If scope and priorities are still unclear, we can start with Product Discovery. If they are defined, we work directly on development or the intervention you need.