Founders and aspiring founders
You have an idea. You need a plan.
We define what the first product must do, what can wait and how to reach an MVP.
Explore Product Discovery
SOFTWARE STUDIO & STARTUP LAB
Turning ideas into digital products.
From an idea to a first MVP, from business processes to custom software. I design and build products, integrations and AI automations for founders, small businesses and product teams.
Filippo Campo · Software engineer and founder · Over 6 years of enterprise experience
Where are you starting?
Small and medium businesses
The process works. Just barely.
Spreadsheets, manual hand-offs and disconnected tools: we identify where to integrate, automate or build custom software.
Assess your existing softwareProduct teams
The software exists. It needs to evolve.
New features, integrations and architectural decisions to move an existing product forward.
Explore technical supportTHE FIRST STEP
Product Discovery
From an idea or a problem to a feasible technical plan.
Before investing in development, we clarify users, goals and constraints. We define the essential features and technical choices within an agreed scope.
Problem analysis · Requirements and MVP · Stack and integrations · AI opportunities · Risks and effort
What you take away
- Product scope
- Goals, requirements and boundaries of the first release.
- Architecture and technical choices
- Components, data, stack and integrations to plan for.
- Roadmap and initial backlog
- Stages, priorities and the tasks to tackle first.
- Estimate and recommendations
- Development effort, risks, assumptions and alternatives.
A focused engagement with a defined handover. Your team can also use the plan; development is agreed separately.
- 01
Idea
The problem to solve.
- 02
Discovery
Users, goals and priorities.
- 03
Architecture
The technical plan to build.
- 04
MVP
The first usable version.
- 05
Launch
The product in production.
- 06
Iterate
Feedback and new features.
ALREADY RUNNING SOFTWARE OR PROCESSES?
Software & Automation Assessment
We start with a workflow that slows people down or a part of your software that causes problems. I assess where custom development, integrations or AI can help.
Manual hand-offs · Legacy · Missing APIs · Technical debt · Repetitive tasks
The outcome of the review
A map of bottlenecks and an action plan: priorities, risks, effort and automation opportunities to validate.
A focused scope agreed around the problem. It can stand alone or become the starting point for development.
See how the assessment worksSOFTWARE STUDIO
One path. The work you need.
Discovery defines the plan. MVP and custom development turn it into a product. AI, integrations and technical support help it evolve.
- 01
Product Discovery
You have an idea or a problem, but what to build is still unclear. We define the product and a feasible technical plan.
Product Discovery - 02
MVP & Product Development
From roadmap to a usable first release: I design, build and launch the essential features, then help the product evolve.
MVP & Product Development - 03
Custom software
Portals, platforms and integrations for business processes that off-the-shelf tools cannot cover.
Custom software - 04
AI and automation
You want to integrate AI into a product or simplify a process.
AI and automation - 05
Technical consulting
You already have software or a team: I identify risks, set priorities and support development and modernisation.
Technical consulting
Startup Lab
I also build the products I believe in.
I build for clients and develop my own products, testing ideas and bringing them online. From UX and business model decisions to engineering and distribution, they put my approach to work.
THIRBLE
From idea to a platform for playing together.
Profiles, chat, communities, teams and tournaments in one product. As founder, I lead design, full-stack development and integrations with gaming services.
Live product · Founder and developer
Read the case studyKumosei
Co-founder and CTO of an AI platform for content, editorial workflows and publishing. An evolving project, with access available on request.
Read the case studyThe Kindest Index
An index of cosmetics and brands for exploring cruelty-free and vegan information, with sources, certifications and brand statements available to review. I handled design and development.
Read the case studyYou can also explore client work: design, development, content and SEO for JoinTech Group and Martina Monaco.
View the projects
YOUR TECHNICAL POINT OF CONTACT
I’m Filippo Campo.
You work directly with the person who analyses the problem, designs the software and builds it.
Meet the studioEnterprise experience
Over six years developing software in insurance, working with existing systems, migrations and production.
From frontend to database
Angular, Spring Boot and PostgreSQL in full-stack work. Architecture and integrations that serve the product.
AI applied to work
Application-maintenance assistants with LLMs, RAG and semantic search, plus AI-assisted development workflows.
Have an idea or a problem to solve?
Tell me your goal and where you are starting. We’ll work out whether to begin with Discovery, an assessment or development with a defined scope.